9 Networking tips

Finding business these days is getting increasingly difficult. To stand out from the crowd of business owners trying to make their voices heard is even more difficult in today’s digital age. So, here are a few points to make the most of your networking meeting.

 

1. Be prepared

Before you attend the networking meeting, make sure that you have a strategy in place. Have an answer ready when people ask you: What do you do? In one sentence you need to explain to them exactly what you do and what makes you unique. Practice the sentence and know it by heart without reciting it.

 

2. One minute

In today’s world, one minute is equally very short and very long. When it’s your turn to introduce yourself and your company and you have only one minute, be prepared with the message to convey to the audience. Don’t focus on your product or service, but rather on the solution that you can offer other companies. Make it easy for them to relate and see how you can help them.

 

3. Be real

Don’t try to be somebody you are not – be authentic. People are able to pick up when you’re false. Be honest, but don’t play yourself down. And have an honest curiosity about other people and what they do.

 

4. Listen

Don’t just stand there and pretend to listen to somebody else. Really listen – you never know when you can learn from somebody else or whether the person in front of you could be your next client. Ask questions and when you give out compliments, be authentic. Don’t be rude and definitely don’t interrupt people with your own story while they’re still speaking.

 

5. In the moment

Be in the moment, connect with people, make eye contact, introduce yourself and use a firm handshake. When you meet somebody and introduce yourself, stand up (if the situation allows it.) Have your business cards ready and hand one to the other person. Don’t scratch in your handbag or search your pockets when you are introduced – they should be ready to be handed to the other person.

 

6. Body language

Be aware of your body language when you speak to people. Don’t cross your hands in front of your chest as people will think you’re trying to protect yourself. Give open body language signals and be friendly.

 

7. Follow up

When you meet new people and you think they may use your services, follow up with them with something interesting. Don’t expect them to remember you, but also don’t insult their intelligence by thinking that they’ve forgotten you. Test the waters and set up an appointment that will suit them.

 

8. Build relationships

People buy from people who they build relationships with. If you are connected to people, they can follow you on social media and learn more about you, they will trust you easier. Instead of just getting their business card, ask them if you can connect with them on WhatsApp and other social media platforms.

 

9. Look the part

If your business is to be a clown at events, you want people to remember that – so dress like a clown. If your business is serious, like in the financial industry, then you definitely want to look serious. Creative people tend to dress in a creative way. Whatever your business, dress the part and wear something that will impress people, where you can show off your business, or something so unique that people will remember you.

 

Remember that the reason for networking meetings are to connect, engage and trade. Make the most of your networking meetings.